Brand Guidelines

Official colors, typography, and visual standards for TRAVELYTES™

Travelytes Ltd — Registered in England & Wales, Company No. 16919889, VAT No. GB509444976

Color Palette

Primary and supporting brand colors

Hot Pink

Primary Brand Color

HSL: 340° 85% 48%

HEX: #C71558

RGB: 199, 21, 88

Accent Pink

Accent / Gradient End

HSL: 340° 90% 55%

HEX: #EE1A6E

RGB: 238, 26, 110

White

Background / Surface

HSL: 0° 0% 100%

HEX: #FFFFFF

RGB: 255, 255, 255

Dark Navy

Text / Footer / Dark Elements

HSL: 216° 48% 12%

HEX: #102040

RGB: 16, 32, 64

Primary Gradient

Linear 90° — Accent Pink #EE1A6E → Hot Pink #C71558

Typography

Two-font pairing — Montserrat Black for display, Inter Tight for body

Display & Headings — Montserrat Black (900)

Arrive Hydrated.

Used for: H1–H6, logo wordmark, hero statements

Letter-spacing: −0.01em (tight tracking)

Source: Google Fonts — Montserrat (variable 100–900)

Body — Inter Tight

Regular body copy at weight 400.

Semibold emphasis at weight 600.

Used for: paragraphs, lead copy, UI labels, eyebrows

Weights: 400 (regular) → 600 (semibold)

Features: tabular numerals (tnum), stylistic set 01 (ss01)

Source: Google Fonts — Inter Tight

Type Utilities

Eyebrow Label

.eyebrow — small, uppercase, 0.18em tracked (Inter Tight 600)

A statement-style sub-headline that sits between the H1 and the body.

.lead — Inter Tight 500, −0.011em tracking

£24.99 · 1,234 packs · 250ml

.tabular-nums — tabular figures for prices, packs, stats

Wordmark Rules

How to render the TRAVELYTES™ wordmark correctly

On light backgrounds

On dark backgrounds — subtle glow required

  • •Always render as TRAVELYTES™ — uppercase, with superscript trademark symbol.
  • •Never write "Travelytes", "TraveLytes", or "travelytes" in customer-facing copy.
  • •Legal entity name "Travelytes Ltd" is reserved for legal, contract, and regulatory contexts.
  • •On dark or photographic backgrounds, apply a subtle white border or soft glow for legibility.
  • •Maintain clear space equal to the cap-height of the wordmark on all sides.

Visual Style

Brand personality and design principles

  • •Modern, bold, travel-focused — premium specialist positioning, not generic sports drink.
  • •Pure white backgrounds for product and editorial content. No pink-wash text backgrounds.
  • •Product line theming — FLIGHT (Pink), MAX (Black/Gold), CRUISE (Blue).
  • •WCAG AA contrast minimum across all text and interactive elements.
  • •Primary gradient: linear 90° from Accent Pink #EE1A6E → Hot Pink #C71558.
  • •No AI-generated imagery for packaging or branded assets. No 3D models.